// Blog
Playbooks for a full pipeline.
Field notes on winning web work — how to find clients without cold calling, turn a cold list into warm leads, price the job, and pick the right outreach stack. Written for freelancers and agencies by the team that built outreach automation to do it for us.
How to get web design clients: the complete playbook
Every realistic channel for winning web work — referrals, niching, SEO, partnerships and proof-led outbound — with an honest read on what each one costs you and which two you should actually be running.
Read the playbook → FreelancingHow to find clients as a freelance web developer
The solo constraint isn’t a smaller version of the agency constraint. Why prospecting stops the moment you get busy, and six channels judged on whether they survive a six-week project.
Read the guide → OutreachWarm leads vs. cold leads: what actually converts
Warmth isn’t something a lead arrives with — it’s something you manufacture before making contact. The five rungs of the spectrum, and how to climb two of them before you send anything.
Read the breakdown → PricingWhat to charge for a website
Hourly, fixed-price, value-based and retainer — what each model quietly does to your income, roughly where the market sits, and how to set a flat price you won’t resent three weeks in.
Read the guide → Brand storyThe protostar principle: the story behind StellarReach
Why our prospect bot is named after a star that hasn’t ignited — and how the whole product follows one arc: find the protostars, strike the spark, warm the lead, ignition.
Read the story → Client acquisitionHow to get web design clients without cold calling
Cold calling is the worst-converting, most-dreaded channel most agencies still lean on. Here are seven inbound and warm-outbound plays that fill a pipeline without ever picking up the phone.
Read the playbook → Tools & comparisonThe best cold outreach tools for agencies in 2026
Sequencers, lead databases, and warm-up tools all solve one slice of outreach. A field guide to what each category does, where the gaps are, and how to assemble a stack that actually books meetings.
Read the guide →Stop prospecting by hand.
StellarReach finds the leads, builds each a personalized demo, and runs the follow-up from your own inbox.
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